Brand Partnerships

Trove’s growing curation of experiences includes several inspired by Japanese crafts, rituals, and philosophies, which made our partnership with Roku Gin feel like a natural coming together of shared sensibilities. Rooted in the Japanese philosophy of “Shun” — the celebration of ingredients and moments at their seasonal peak — Roku Gin embodies an appreciation for craftsmanship and the myriad of moments each season brings. These are values that deeply resonate with Trove’s curiosity for meaningful experiences and memorable moments that enrich everyday life. This partnership integrates Roku Gin within our immersive Japanese-inspired experiences.

Curiosity, culture, and meaningful discovery are at the heart of our approach to creating experiences.
It is this shared spirit that brings Jio World Plaza and Trove Experiences together. As a destination that brings together global fashion, art, entertainment, and dining, Jio World Plaza celebrates creativity, culture, and the exchange of ideas. These are values that deeply resonate with Trove’s belief in creating immersive experiences that encourage connection, broaden perspectives, and enrich everyday life.

For our collaboration with Häfele, we looked at taking our Coffee experience to the next level. While the first edition of this much-loved format focused on speciality brewing methods, the second edition shifts its attention towards the world of espresso, and the art of brewing a shot with precision. Häfele’s U-Kaffee Plus espresso machines became central to this co-created concept. At its heart, the collaboration is a coming together of Häfele’s thoughtfully designed experiences and Trove’s curiosity for reimagining everyday rituals — transforming something as familiar as brewing a daily cup of coffee into an experience you relish.

The Whole Truth is a brand all of us at Trove genuinely admire for making the pursuit of clean, honest nutrition feel approachable and extremely relatable. With Trove constantly exploring experiences that spark curiosity and encourage more intentional living, The Whole Truth’s philosophy felt naturally aligned with our own. As refuelling partners across our wellness and movement experiences, their protein bars became a great post-session pick-me-up for participants after moving, stretching, sweating, and showing up for themselves.